This project was a tough one. Mainly because this company was really about, Sarah, the person who owns this amazing company. She had created a business from her handmade jewelry and felted fiber art and she was looking to create a brand that highlighted who she is. Not knowing what she would be creating in the future we felt it was important to not be too specific in the iconography. By utilizing a silhouette of her and some hand drawn type to reinforce the idea of handmade the elements to this branding quickly fell into place.