ACCP LOGO & COLLATERAL
After working with ACCP for several years they decided it was time to update their brand. The first step was to work with them to develop a simple logo. The idea behind the organization is to facilitate a place for contribution professionals to come together a share their knowledge. We wanted to create a logo that represented many different industries, but also expressed the idea of unity and organization. The simplicity of the final chosen logo did all of those things.
The next step was to develop a direction for their new pocket folders and promotional material. By using simple photography, graphic elements and words that expressed the idea of advancement we created a look that had reserved excitement that ACCP's members and potential members could identify with. It get's your attention without being over the top.