HAPPY ARSENAL LOGO & COLLATERAL
The logo and branding is for a company that creates handmade copper and brass jewelry with just the perfect amount of imperfection. The name itself indicates the strength, but we wanted it to also express the playful nature of what the subject matter of the jewelry is. The folky eagle holding a smiling arrow seemed to be the perfect solution.
The business cards, well let's just say they are thick, super thick, 230lb. card stock with, of course, metallic copper painted edges. Add in a nice rubber stamped muslin bag for packaging and you've got yourself a fun brand.