The ultimate goal behind this campaign was to make RENEWSolv’s customers aware of the power that the software has and to increase the usage of their product. The idea was to show their customers you can “Lock Up” those potential clients that have gotten away with a few simple steps. We came up with a great concept of featuring people that are in the process of being booked into “the system” – mugshots and all. Not only did we have a great deal of fun with this project, but we also got to have our mugshots taken for the first time (no really, it was our first time – I swear). Each piece of the project was customizable to each customer with specific variable data, including the printed brochure.