By utilizing the the theme of “It Starts With You” we were able to integrate the idea of what makes transportation unique for each resident of Central Florida – now and in the future. Throughout the report we highlight photos and quotes of the selected residents and talk about how each and every concern fit into the transportation puzzle that Metroplan Orlando works with everyday to solve. The bright colors and close-up photos help keep the emphasis on the individual’s stories that weave their way through the report. A simple emboss of the newly designed logo on the cover finishes the piece off beautifully and is a nod to the simple and clean design that awaits the viewer throughout the annual report.